May
Jakob Nielsen on Specialized Niche Sites and Not Mixing Topics pt 2
In part 1 of Jakob Nielsen On Specialized Niche Sites and Not Mixing Topics…
I talked about 4 very powerful statements that Jakob Nielsen made about the power of specialized niche sites, their nature and why they more or less rule the web.
In this article I wish to elaborate why these things Jakob Nielsen said are so and why they must continue in our Web 2.0 Economy and beyond, and why Niche sites must continue to rule.
Why The 4 Things Jakob Nielsen Said are So Important About Niche Sites and the Web 2.0 Community:
It means the little people like you and I stand a chance to be successful regardless of the big people! They can’t prevent us! And, more importantly, we can do it better.
We can make huge profits. Quickly, and surprisingly we can be a major player, a major competitor and yet be one person still living in a one bedroom apartment.
We should not dilute ourselves or lose ourselves or our first foundational values and principles. Now we don’t have to. We can keep ourselves rather than lose ourselves.
We can be down to earth and not worry about being some powerful egotistical mogul or megalomaniac. We can still be everyday people.
Raging Against The Machine No More
The “machine” will not suck us up and churn us out in their mold any longer. We no longer have to “rage against the machine”. We don;t have to get our tickets punched. It wants us, but we don’t want it. We don’t need it. It needs us.
Why do you think Google bought Youtube and the big companies are buying the small startups and their ideas, programs and methods. The big companies move quick. I just hope this will not make things less entrepreneurial, less quality and less innovative.
The dimensions and paradigms of power have shifted and decentralized in the new Web 2.0 economy. We have the power and we must also be sure to keep it that way. It keeps us from allowing any one thing from getting too powerful which technology can also consolidate more easily.
The Distributed World and Power of Web 2.0
Distributed and individualistic and diverse is good and stable in Web 2.0. Virtual communities are great. Everyone benefits and gets a fair shake.
They rise quickly, talk quickly, and then turn around and go about their individual business. They organize ad-hoc, when they want to and need to without need for over-burdensome bureaucracy and 500 page policy. And it works. Better!
Toffler was part right about this stuff, as was Naisbitt, after all…
And they were pre-Web 2.0. But the trend only continues to grow. Even Jakob Nielsen was some years ahead of this, but saw where this was all going and how Niche sites ruled the web.
The power of the Web 2.0 world allows ordinary people to band together collectively and in a virtual sense, become much larger and more powerful than any institution or organization ever could.
Yet we still can benefit from our distributed freedom and maintain our privacy and identity without getting lost in the whole corporate political scene and all, and stay good at and in touch with our roots and ourselves while doing so.
What big corporation can ever brag to be like that? None of them. That’s why Niche Sites are the essence of the Web 2.0 world and will always rule!
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