May
Blog Dry Spell Relief – An Add-on and Recycling Strategy 2
In part 1 of this article covering blog plateaus and dry spell relief for a money-making blog…
I gave you a unique definitions based strategy as an add-on to your money-making blog content. I will now give you the second piece which is a cycling strategy that will also help sustain your blog during dry spells and other initiatives you’re working.
Why?
Because you still need to sustain the money-making and the blog you have (both the blog and the making money part probably go hand in hand, right?)
Word of Caution
If you see a significant drop of more than 10% of your readership/subscribers, then you need to throw some really good stuff out there, fast.
You need to know to what level you’re willing to sacrifice a little bit of loss for an eventual better gain (more content developed and/or a new product) so you can maintain, sustain and improve for the long run while not sacrificing too many subscribers and traffic in the short-term.
If you’re going to lose more than it’s worth, then perhaps this strategy in part 1 using basic concepts won’t work so well or perhaps for maybe 10 posts or less, not 100. You decide what works best. This is where the second part of this strategy will probably work better:
Part 2 – Have a Ready-to-go Blog Refresh – aka Content Recycling Strategy
I would say unless you’re careful, about 60-80% of your posts, over time, can become dated. You don’t want to write in a way where this can happen too easily. But it’s growing more difficult because we blog about technologies or strategies that work for a couple years and then are superceded.
For instance, Blogging about Friendster, was “in” some years back, until Myspace came along and grabbed market share. Then Myspace was “in” some years back until Facebook came along.
We also have twitter and competitors, and should I mention more, even this blog post will get too dated! But you get my point. Be careful if your entire blog is about something that gets dated, bad on you.
Even if you are careful enough to create as enduring and timeless posts as possible, still naturally over time about 20-40% of your posts will become out of date eventually.
Why does that happen?
Because it’s due to the overall change cycle and speed in our current world.
Some way, somehow – pretty much ALL of your content has a life cycle date for refresh, renewal and updating. 3 years, 5 years tops. Don’t expect more. 7-10 years if you play your cards right and are lucky. Things are moving faster than back in the late 1990’s.
This concept of making money online and making money blogging…
Is the same as a book written 20 years ago, where most of it is still valid, but because it’s so old, a revision or new edition is in order to bring it up to date – so maybe making money with a website becomes making money blogging.
So too with your blog posts, at a minimum, after about 3-5 years revise your posts a bit to get them up top date and delete ones that become obsolete. Otherwise you market a lack of viability and that is bad.
This strategy is best for blogs that:
Need a sustainment strategy for the short term as you develop your other posts in parallel similar to what was discussed in part 1
Need a long-term sustainment strategy once you’ve pretty much posted 99% of what you should post for that blog niche.
All blogs should have a limit and I personally say about 1000 posts should be the max, in order to truly maximize a niche. Some can be as low as 100-300 but my opinion is the minimum is 300-500 posts.
Using that strategy, you should:
- Get an idea of how many articles per category
- Know for long-term sustainment your strategy to update and refresh or re-mash the content to present it anew.
- Know how long this should take per post, and I say the rule is 15-20 minutes max per post to update and revise, or decide on deletion.
Posts which take longer, unless they are truly pillar, are a waste of time
You need this cycle time this short so you can keep focusing on the other initiatives and efforts that really make you money. Trust me on that.
You can’t get distracted majoring in the minors where you don’t make the money. It’s one of the biggest mistakes a new and an experienced blogger could fall into without even knowing it.
So be careful. As subscribe to this blog if you haven’t to keep some great tips hitting your feed or inbox.
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