Aug
A Blog Success Waverider Strategy That Works In a Tight Niche 1
What is Blog Waveriding, as I Call it?
Many times people will have an interest, desire and talent in a seemingly oversaturated niche market. Making money blogging, for instance, is one of those oversaturated niche markets.
I decided to create how-to-make-money-blogging.ORG anyhow. Sometimes you just have to break the rules. But there are still plenty of rules to follow thereafter, especially once you break a big rule like I did.
My advice – be careful – BUT – go for it and try it anyways, with the following caveats:
Differentiate, differentiate, differentiate.
If you have no extra uniqueness about it or can’t find an enduring benefit twist then forget it. If you do or can have an enduring new twist that is focused on not just a couple new features but on benefits, then you stand a chance.
Your next step is to look at the long tail of opportunities for being able to exploit mini-niches within a main niche if the opportunity has the potential to grow, sustain traffic and/or aggregate within a family of similar things of high interest on the web.
And that’s what this article is all about…success through riding a wave of interest categories.
Look at the opportunities for what I call waveriding…
Waveriding is a strategy where you become an advocate for something that already exists, versus for something new you have to create or invest. Much of the web 2.0 world is like that and connects this way, and is glued together this way.
For instance, you could be an advocate of Open Office and write about it, how it works, the great benefits, how to use it for your needs, etc. You give tutorials and insights on things that exist as established products.
Then others aggregate it into their blog about other open source products, and then others lists them all and still others rate them, while yet another blog talks about them or packages or repackages them. See how this works?
This is the strategy that probably half if not more of all bloggers probably fall into. Maybe even as high as 80%. People are critics and ravers, and like to advocate or explain their experiences in relation to something that already exists.
They like to reinvent, make it simpler, better, or fit more tightly into another niche or for another purpose. They like the modularity of it to fit into other things. Very few are absolutely original where they create the products. They just improve on what is already out there and use it for their purposes.
Even virus writers do this based on other base viruses to create more sophisticated multi-pronged multi-effects viruses versus the simple and single vector types of yesterday.
Such methods of thinking span the good and the bad, and I am not sure what to call this phenomenon except waveriding…or perhaps repurposing?
For the good stuff, that’s ok, most things are this way. Only when a new shift or generation of products is in order will there be the creative folks there to give the world the next thing it needs or wants. I think of Google.
But even that new thing helped the next generation of 2.0 reinvent itself better and in a more accelerated manner.
Waveriding – How it Works
Why not ride the wave of an already successful product but fill a need in that niche such as:
- Writing about how to use it better
- Writing about benefits most people don’t know about
- Writing about things that need to be written about, that people are looking for but still can’t find (you usually find those things out from surveys, listening to others and what they complain about, or finding out what’s missing yourself and then creating that missing piece rather than waiting for someone else to, which is what 99% of people do).
The only other problem is market speed…
Someone may be half way done with filling a gap that you intended to fill. So you need to move fast. But more importantly is this:
Expect that someone is already half way ahead of you. That’s ok. You then just need to use differentiation. Be unique enough to stand out and be “wanted” still regardless how many new things come out to compete.
Look at how many burger joints there are or how many ab machines. Look at how one plugin differentiates from another in WordPress yet still fits into the scheme.
One would think after Burger King and McDonalds that the burger idea was done. No chance to capture anymore market share. Flame broiled or fried. Both taken. Yet others broke in still.
This proves it can be down with the right strategy and mini or ultra niching and differentiation. Think Wendy’s, Arby’s, Carl’s Jr, Jack in the Box, White Castle, Sonic, etc.
So take that wave and ride it…
Combine it. Reproduce, reinvent, recreate. Today the webified world is more modular and flexible than ever before to do so. Write about how to configure that next windows better.
Write about how to do whatever it is you do, or whatever sites you admire highlighting what they are saying. Do this about many things that interest you.
Then put them all into one directory combined with other sites of the same for yet another spinoff. This is innovation Web 2.0 style, perhaps another name for this.
Be unique, find that niche within a niche. Just don’t plagiarize or scrape content. That’s not the strategy here. You still have to have your own flavor of spices and ways to sizzle it, on that burger recipe from somewhere else (so to speak.
In part 2 of A Blog Success Waverider Strategy That Works In a Tight Niche I will talk about specific examples of what I am talking about here with waveriding off the success of other things and the Web 2.0 style of innovation.
I will give you more opportune ideas for you to think about and hopefully get some ideas and go after them. Subscribe so you don’t miss your opportunity to find your most ideal money-making niche!
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